Solution

Ad Tech

Maximize advertising ROI with precise geographic targeting and traffic validation. Ensure ads reach real users in the right locations with accurate IP intelligence.

The Cost of Inaccurate Targeting

Invalid traffic costs advertisers $84 billion per year globally. Geo-targeting accuracy directly impacts campaign ROI -- a 10% improvement in location accuracy can reduce wasted ad spend by millions. Yet most IP geolocation providers still rely on databases updated weekly or monthly.

Terminal

$ curl https://api.iptruth.com/ip/72.229.28.185

{
  "ip": "72.229.28.185",
  "location": {
    "city": "New York",
    "region": "New York",
    "country_name": "United States",
    "country_code": "US",
    "latitude": 40.7128,
    "longitude": -74.0060,
    "accuracy_radius_km": 5,
    "confidence": 0.97
  },
  "is_datacenter": false,
  "classification": {
    "usage_type": "residential"
  }
}

Geo-Targeted Delivery

Serve location-specific ads with city and postal code precision for maximum relevance.

Traffic Validation

Filter bot traffic and invalid clicks with IP classification and risk scoring.

Audience Verification

Confirm viewer locations match targeting parameters to ensure campaign accuracy.

Fraud Prevention

Detect click fraud and impression fraud with VPN/proxy detection and behavioral analysis.

Why IPTruth for Ad Tech

IPTruth's live BGP integration means IP-to-location mappings update in real time, not on weekly database refresh cycles. For programmatic advertising where bid decisions happen in milliseconds, having current data is the difference between a targeted impression and a wasted one.

Ready to get started?

Start with our free tier — no credit card required. Upgrade when you need more.

Start Free Contact Sales